I am currently half way through “
A The Long Tail” by Chris Anderson. I have followed his blog extensively and so now reading the book is just like recalling a lot of things that he mentioned on the blog.
In a nutshell, this is what the Long Tail is all about:
The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.