Currently reading – The Long Tail

I am currently half way through “A The Long Tail” by Chris Anderson. I have followed his blog extensively and so now reading the book is just like recalling a lot of things that he mentioned on the blog.

In a nutshell, this is what the Long Tail is all about:

The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.

The long tail image

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Author: anand

Currently CleverTap. Founder & ex-CTO - burrp. A techie and an entrepreneur at heart. Have worked in US, China and India.

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