A recently released IAMAI-IMRB study states that there are 37 million internet users in India. Out of these 37 million, there are 25 million active users. Active users are the ones that have used the internet atleast once in 30 days. (I wouldnt call that an active user by any standards)
Here are some notable facts:
- College students and those below the age of 35 are the biggest segment on the Internet. This segment leads the growth for internet usage.
- Smaller cities and towns recorded a whopping 142% YoY growth.
- 25% users from smaller towns
The primary survey for the study was conducted in early 2006 amongst 16,500 households covering 65,000 individuals across 26 major metros and small towns in India, with additional coverage of 10,000 business and 250 cyber café owners
India is still plagued by the archaic dialup and unreliable broadband. Sites such as Indian Broadband Forum are filled with horror stories of unreliable broadband connectivity, dismal customer service, slower than promised speeds, capped bandwidth use and billing errors.
Although there are plenty of reasons why Indian’s want to get online these days – Rail and Air reservations, Share trading, Matrimony, Job hunting and even to find the top hangout spots in a city like Mumbai :-), the hassle and cost of getting broadband connections is hampering user growth.