Getting Real

Getting Real is a book written by the guys who developed BaseCamp, BackPack and Campfire products. They propose a simpler approach to developing software. They advocate building products with less features, a smaller team and tons of passion, as opposed to a do-it-all product with a mammoth team. The basic mantra is to keep things simple and nimble atleast in the very beginning stages of your product cycle.

Here is a snippet from Chapter 3 of the book – Less Mass:

Less mass lets you change direction quickly. You can react and evolve. You can focus on the good ideas and drop the bad ones. You can listen and respond to your customers. You can integrate new technologies now instead of later.

The entire book is available online for you to read. If you prefer to buy it instead, they have a soft copy as well as a hard copy version.

A must read for every budding entrepreneur out there. Check it out here – Getting Real

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Author: anand

Currently CleverTap. Founder & ex-CTO - burrp. A techie and an entrepreneur at heart. Have worked in US, China and India.

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