Read this post titled Denying Reality by Atanu Dey on how people and companies go great lengths to make sure they speak/write politically correct stuff.
This phenomenon of attempting to alter reality by denying uncomfortable aspects of it reaches it pinnacle in the automatic replacement of certain words. In the US, the word “black” to refer to people of African descent was considered an improvement on the racial term “negro” (which etymologically means black in Spanish and Portuguese). Then black itself got demoted to being a derogatory term and the new correct way was “colored” and then colored became “African American.” Every instance of black was automatically replaced by “African American” in word processing software of some PC newspapers. So a black and white photograph now became “African American and white photo” or the company’s bottomline was finally in the “African American.”
It’s a funny coincidence how my previous post was titled Getting Real, while this one is about Denying Reality.