burrp! – 4 years completed

Sent this email internally to all the employees

4 years – racing ahead

A big congratulations to all those who have contributed to the growth and success of burrp! – technologists, editors, designers, sales, users, business owners, bloggers and many many more. I am sure it’s been a great ride for everyone who dared to hitch on to the burrp! band wagon. Thanks to you, burrp! has blossomed from being just a concept to one of the best and most loved products of India.

It’s hard to imagine that we’ve been at it for 4 years now. burrp! started out with a simple philosophy – have fun and make something that people wanted to use. Several versions, iterations and features later burrp! now stands on solid pillars of a good user experience, a strong brand and lots of user love.

So, what’s next?

* Increase traffic – As you already know, the number one goal for burrp! is to increase the collective traffic on blah!, tv and local to 10 times of what it is currently today. We’re aiming for xxx million unique visitors per month by this time next year.

* Increase the distribution of burrp! content – We’ve recently put up burrp! content on UTV World movies and on the in.com homepage. Our content is unique and in great demand. We’re actively working on several more content sharing requests.

* Reaching out to a wider audience – In the next couple of months we’re coming out with burrp! local mobile apps for Blackberry, iPhone and Nokia phones. We’re also working on making our Facebook and Twitter presence stronger.

* Increase revenue – Can the burrp! products become a source of solid revenue for the company? You bet.

I think we’re standing on the cusp of breaking out. We’ve got a positive momentum going. We need to execute with a burning passion.

Let’s make it happen. We can do it.


Author: anand

Currently CleverTap. Founder & ex-CTO - burrp. A techie and an entrepreneur at heart. Have worked in US, China and India.

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