burrp! – 4 years completed

Sent this email internally to all the employees

4 years – racing ahead

A big congratulations to all those who have contributed to the growth and success of burrp! – technologists, editors, designers, sales, users, business owners, bloggers and many many more. I am sure it’s been a great ride for everyone who dared to hitch on to the burrp! band wagon. Thanks to you, burrp! has blossomed from being just a concept to one of the best and most loved products of India.

It’s hard to imagine that we’ve been at it for 4 years now. burrp! started out with a simple philosophy – have fun and make something that people wanted to use. Several versions, iterations and features later burrp! now stands on solid pillars of a good user experience, a strong brand and lots of user love.

So, what’s next?

* Increase traffic – As you already know, the number one goal for burrp! is to increase the collective traffic on blah!, tv and local to 10 times of what it is currently today. We’re aiming for xxx million unique visitors per month by this time next year.

* Increase the distribution of burrp! content – We’ve recently put up burrp! content on UTV World movies and on the in.com homepage. Our content is unique and in great demand. We’re actively working on several more content sharing requests.

* Reaching out to a wider audience – In the next couple of months we’re coming out with burrp! local mobile apps for Blackberry, iPhone and Nokia phones. We’re also working on making our Facebook and Twitter presence stronger.

* Increase revenue – Can the burrp! products become a source of solid revenue for the company? You bet.

I think we’re standing on the cusp of breaking out. We’ve got a positive momentum going. We need to execute with a burning passion.

Let’s make it happen. We can do it.


Where to party this 31st December?

burrp! has setup a NYE microsite – http://mumbai.burrp.com/nye/ that lists several parties and also offers some tips on what to wear, where to go etc etc.

There is also a Facebook group for NYE 2009 –http://www.facebook.com/group.php?gid=51831587168

… and last but not the least, NYE party updates are now available via Twitter @ http://www.twitter.com/nyeindia/

btw, the Infomedia Cityguide (Mumbai edition) also contains a bunch of NYE parties in Mumbai as well as Goa. I think you can buy it at your local bookstore for Rs.30 only.

Stay happy and stay safe.

burrp! अब हिन्दी में उपलब्ध

Check this out  – बर्प का हिन्दी अनुवादटू चेक इट आउट, चलिक करें.

If you are wondering, whoddunit? Then relax, it’s just Google Translation at work. This is by far the best translation attempt that I’ve seen.


hat tip: Avlesh

burrp! mobile is live now

Ob disclousure: this is a shameless plug.

Today we launched the burrp! mobile sitehttp://m.burrp.com/. It is quite simple but fully functional. Come with your Nokias, SonyEricssons, Motorolas, Windows Smartphones, Blackberrys and even iPhones – we love and support you all :-)

I don’t know what took us so long to launch a mobile site (It’s a shame considering that I spent 6 years of my professional life working for mobile companies – Motorola and AT&T Wireless), but we finally did it today. Yay!

Both TV and Local are available on the mobile site. Have fun. Let me know how it fares for you.